ATKO takes on News Corp.
Hey, if you thought the recent Twitter
stoush between Atko and Advertiser journalist Miles Kemp was just
another outbreak of Atkomania - think again.
News Corp Australia has come up with
the mother of all disruptors, and it has a poisoned sting in its tail
pointed right at the cozy world of party politics.
This sting in the tail is the
information collected by online campaigns such as One Big Switch
Company, which acts as a consumer aggregation mediator, using the
¨buying power of 583,000 + members¨ to negotiate offers from
domestic utilities such as power and health insurance.
Information is collected not just from
membership details, but as well by the placing of ¨cookies” which
will record consumer attitudes and intentions. This ´commercial´
information – stripped of personal identifiers but recording user
location, purchasing and internet activities, is invaluable to
political parties. It´s the equivalent to having access to a 24/7
voter survey of half a million australian residents, free or
virtually free. News Corp has taken the logical step of acting as a
political opinion aggregation mediator in collaboration with
commercial entities such as One Big Switch
This is what One Big Switch says about
personal information:
6. Purpose of collecting your personal information
We collect personal information (including sensitive information)
about our members or potential members and job applicants in order to
conduct our business of sourcing, identifying and referring potential
member discounts or discount related products or group or individual
switching opportunities for our members, and offering (sometimes via
our third party partners) and marketing those discounts and
opportunities to our members and potential members.6. Purpose of collecting your personal information
Collected personal information is used to facilitate One Big Switch’s functions and activities including:
- to source and identify potential member discounts or group switching opportunities;
- to provide you with information regarding current and future offerings or switching opportunities which we think may be of interest to you;
- to compile data and conduct analysis of member statistics;
- develop our business and operational processes for delivering potential group discount offers and group switching opportunities;
- to manage our ongoing relationship with our members;
- to share experiences, provide commentary and feedback provided by our members on our website (which may also be transferred to other One Big Switch social media (including Facebook);
- to make submissions to governmental departments, private sector organisations or to publish commentary or studies in support of legislative or other private sector reform;
- to administer and process member participation in offerings and switching opportunities;
- to resolve any legal and / or commercial complaints or issues;
- to assess a job applicant and to allow us to carry out any monitoring activities which may be required of us under applicable law as an employer; and
- comply with legal requirements.
https://www.onebigswitch.com.au/privacy-policy
This is what News Corp says about
Cookies:
A NOTE ABOUT RELEVANT ADVERTISING: We
collect information about the content (including ads) you use across
this site and use it to make both advertising and content more
relevant to you on our network and other sites. Find
out more about our policy and your choices, including how to opt-out.